More than Clay: Claymation

During my time in the animation pathway, I've experienced different ways to animate a film. For example, stop motion, Photoshop and the traditional hand drawn animation. However I feel most comfortable with working on Claymation. I love creating a 3D world outside the computer and keyboard. All the detailed work, sculpture and filming never fail to fascinate me. Also it gives me a satisfaction of knowing what I'm capable of when sculpting models. So when I was given this project, the very first thing that came to my mind was that --I want to work on Claymation.

My original idea:
There's always a story stuck in my head which is about a clumsy polar bear trying to bake for his penguin friend. In order to make this story more in depth, I intend to make this story into an advertisement. Perhaps the video could be promoting the new cupcake mix through the polar bear burning the cake.  

These are some of the inspired claymation advertisements created by the Aardman Studio:

However...
It is probably too early to decide on the final idea, and that there is more space to develop my ideas. I can perhaps pay a visit to the Natural History Museum or the London Zoo to research on polar bears and penguins. Learning more about their behaviors might be able to help extending ideas. Also I can think more about, why is the polar bear baking a cake? What is he celebrating? Is he trying to apologize?

I should probably learn how to think outside the box and perhaps come up with other different ideas. Considering that I still have time to decide on a final story. Yet I really want my claymation to involve a process of working on something, like baking, or perhaps sewing? Also I want an idea that would capture the audience through emotions.